Case Study: Increasing Customer Retention & Loyalty Program Engagement for Modern Restaurant Concepts

Client: Modern Restaurant Concepts

Services Provided: Audience Targeting, Paid Advertising, Email Marketing, Customer Retention Strategy

Platforms Used: Google Ads, Meta (Facebook & Instagram) Ads, Klaviyo, Thanx Loyalty Program

Results: 5% increase in customer retention & loyalty program engagement

Challenge

Modern Restaurant Concepts, a multi-brand restaurant group, needed to improve customer retention and loyalty program engagement. While their existing advertising campaigns were driving traffic, they struggled to retain customers and maximize repeat visits.

They needed a more refined audience targeting strategy and customer engagement approach to encourage long-term loyalty.

Solution

I developed a multi-channel strategy that focused on precise audience targeting, customer segmentation, and automated retention campaigns to drive loyalty program engagement and repeat visits.

📌 1. Optimized Audience Targeting for Paid Ads

✔ Analyzed customer data & purchase behaviors to refine ad targeting.
✔ Implemented lookalike audiences & retargeting campaigns to reach previous visitors.
✔ Adjusted ad messaging to focus on exclusive loyalty perks & rewards.

📌 2. Enhanced Loyalty Program Engagement with Email & SMS Campaigns

✔ Created automated email & SMS flows using Klaviyo & Thanx to re-engage past customers.
✔ Designed personalized promotions based on order history & dining frequency.
✔ A/B tested different messaging styles to find the most effective engagement tactics.

📌 3. Strengthened Customer Retention with Exclusive Offers

✔ Developed time-sensitive loyalty rewards to encourage return visits.
✔ Created in-store & online promotions targeting repeat customers.
✔ Integrated QR-code based sign-ups to make loyalty program enrollment seamless.

Results

📈 5% increase in customer retention and loyalty program engagement.
🔥 Higher ad efficiency by refining audience targeting, leading to more repeat customers.
📩 Improved email & SMS engagement rates, resulting in more loyalty program sign-ups.
🎯 Stronger customer relationships, encouraging more frequent visits & purchases.

Takeaway for Clients

If your business is struggling with customer retention or loyalty program engagement, refining your audience targeting and retention strategy can drive measurable improvements.

I help brands optimize their paid ads, email marketing, and loyalty programs to boost repeat customers and maximize revenue.